Shaping a Brand Refresh in the Presentation Space

I've been a presentation design partner to Rippling across two brand systems, joining the team during the previous identity and continuing through the Summer 2025 refresh. After building trust on internal and external work over time, I was tapped by the Director of Brand Design to shape how the new identity would be expressed in the presentation design space, rebuilding the company-wide Google Slides template. The partnership spanned go-to-market, product, and executive narratives, with a focus on turning complex content into well-structured diagrams and layouts that hold up across audiences and use cases.

  Rippling • San Francisco, C.A.
 Creative Strategist, Graphic Designer
 Figma, Google Slides

Before the 2025 refresh

Visual narrative

I partnered with a Global GTM Lead to build a visual that tells the story of Rippling's global positioning, supporting EMEA sales efforts. The brief was abstract, and the output had to land for senior buyers across markets.

“I love collaborating with you, I get so much out of how you push me to think about how to tackle things differently!”

Global GTM Lead

© Danielle Morris 2026