Center for the Heart Visual Identity Basics • Danielle Morris

Visual Identity Basics

A custom, sustainable visual identity foundation for a growing non-profit organization with a mission near and dear to my heart.

🏢 Center for the Heart Non-Profit 501(c)(3)
🎩 Creative Strategist, Designer

Context

Center for the Heart's mission is to empower people in navigating end-of-life and loss experiences with compassion. To expand their impact, they need to instill trust in prospective clients and donors, allowing them to provide broader and more diverse support.

Objective

Establish a visual identity that reflects C4TH’s commitment to compassionate, professional grief and end-of-life care. The design should convey a warm, trustworthy presence that offers comfort and support to those facing loss.

Solution

Develop an intentionally crafted visual identity foundation that builds trust, ensures consistent communication across all channels, and supports long-term growth. This system will adapt with the organization as it evolves, reinforcing its credibility and compassionate mission.

Inspired by the form of the 'C' in the typeface, the logo visually represents C4TH's dedication to holding your heart with care. It utilizes a continuous line style to symbolize the enduring nature of love despite loss and our interconnectedness.