Visual Identity for a Group Ceremony
I designed a sub-brand for Metamorphosis, a limited time group experience from Morgan Whitney Photography that combined ceremony and intimate portraiture for a small cohort of women navigating personal transformation.
Building on Morgan's existing typographic style for cohesion across her brand, I extended it with tightly cropped macro butterfly imagery, present as texture and suggestion rather than as literal symbol, to gesture at metamorphosis without leaning on the cliché. The system was applied across Instagram and a dedicated microsite to invite women ready for serious interior work.
Morgan Whitney Photography
Creative Strategist, Graphic Designer
Figma, Photoshop, Squarespace
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