Ritual
I worked directly with the CEO and Co-Founder of Ritual, a wellbeing app for guided audio practices, as a creative thought partner bringing the company's new brand to life across paid ads, product, and investor communications. I partnered on content strategy and design, translating the refreshed identity into clear, compelling visuals that perform on paid channels and hold up in investor decks.
On Meta paid social, the work delivered sub-$1 CPC, outperforming the meditation app category average by up to 65%. The work spans the launch of the new brand system into market.
Ritual • New York, N.Y.
Creative Strategist & Graphic Designer
Figma, Photoshop, Illustrator
Sub-$1 CPC on Meta paid social
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© Danielle Morris 2026