Bigtincan Visual Identity • Danielle Morris

Visual Identity System

My team developed Bigtincan's first comprehensive design guidelines and a full suite of resources such as templates, libraries, and other tools to ensure consistency and efficiency across all visual communications.

🏢 Bigtincan • New York, N.Y.
🎩 Creative Director, Designer, Project Manager
👯 Claire Rosas & Criswell Lappin

Context

Bigtincan has been a pioneer in SaaS B2B sales enablement since 2011, helping global brands deliver "the buying experience of the future" to their customers. Following a decade of success and strategic acquisitions, the company sought to renew its industry presence.

Objective

Reinforce Bigtincan's industry leadership by updating its visual identity with a modernized look and feel that reflects its visionary reputation while maintaining brand recognition.

Process

Bigtincan engaged with a branding agency to kick off the refresh. Our internal design team then used the initial components as inspiration to build out a full set of guidelines as well as strategic design resources.

Solution

A set of design guidelines with accompanying templates, libraries, and frameworks that enable easy application of the brand by designers and non-designers alike.

Implementation

We rolled out the refresh in a phased approach to align with our business needs and resourcing, starting with the agency updating our website and our internal team deploying an employee toolkit.