Context
About Center for the Heart
C4TH's mission is to empower people in navigating end-of-life and loss experiences with compassion. They need to instill trust in prospective clients and donors in order to broaden their scope to provide more and diverse support.
Objective
Trustworthy & Kind Visual Presence
An intentionally crafted visual identity foundation will convey C4TH's dedication to compassionate, professional grief and end-of-life care, building trust and support for those facing loss.
Solution
Visual Identity Basics
Foundational visual identity elements that ensure consistent communication across channels and support long-term scalability and adaptability to the organization's evolution.
Inspired by the form of the 'C' in the typeface, the logo visually represents C4TH's dedication to holding your heart with care. It utilizes a continuous line style to symbolize the enduring nature of love despite loss and our interconnectedness.
The color palette is rooted in earth tones to create a calming and welcoming look and feel.
The typefaces are friendly, sophisticated, versatile, and affordable.
Authentic imagery creates approachable visuals that invite intimacy and connection.
Pressed flowers symbolize both the transience of life and the enduring beauty that transcends death itself.
Graphic elements in a hand-drawn style used sparingly creates a friendly feel without looking childish.
Results
Brand in Action
Other Projects
Bigtincan Visual IdentityVisual Identity • Product, Investor, & Corporate Comms
Bigtincan Investor Product & Tech DayEvent • Product & Investor Comms
Environmental Defense Fund TED TalkEvent • Presentation
SeaGen Multi-Location Collaboration PlaybookCorporate Comms • Presentation
Bigtincan Platform DiagramInfo Visualization • Product Comms
Bigtincan Virtual Sales RoomXR Experience • Corporate & Product Comms
Hershey Corporate Responsibility ReportCorporate Comms • Editorial Design
Bigtincan Interactive Learning AR GameXR Experience • Corporate Comms
Bigtincan Sales Kickoff EventsEvent • Corporate Comms • XR Experience
Assorted Presentation ProjectsCorporate Comms • Info Viz • Presentation Design
The VaultAssorted older projects, just for fun