Visual Identity System

My team created Bigtincan's first set of design guidelines and associated resources.

🏢 Bigtincan • New York, N.Y.
🎩 Creative Director, Designer, Project Manager
👯 Claire Rosas  &  Criswell Lappin

Context

About Bigtincan

Bigtincan has been a pioneer in SaaS B2B sales enablement since 2011, helping global brands deliver "the buying experience of the future" to their customers. Following a decade of success and strategic acquisitions, the company sought to renew its industry presence.

Objective

Modernized Look & Feel

Reinforce Bigtincan's industry leadership by updating its visual identity to reflect its visionary reputation while maintaining brand recognition.

Process

Collaborative Effort

Bigtincan engaged with a branding agency to kick off the refresh. Our internal design team then used the initial components as inspiration to build out a full set of guidelines as well as strategic design resources.

Solution

Visual Identity System

A set of design guidelines with accompanying templates, libraries, and frameworks that enable easy application of the brand by designers and non-designers alike. 

The Basics

Hero Graphics

We created the Future Emblems to visually represent our company vision. Evoking futurism with their sleek physique, the converging lines symbolize connectivity and data points, while the unique and duplicated shapes reflect our diverse customers.

Sub-Brands

Brand in Action

Implementation

Phased Approach

We rolled out the refresh in a phased approach to align with our business needs and resourcing, starting with the agency updating our website and our internal team deploying an employee toolkit.