Context
About Bigtincan
Bigtincan has been a pioneer in SaaS B2B sales enablement since 2011, helping global brands deliver "the buying experience of the future" to their customers. Following a decade of success and strategic acquisitions, the company sought to renew its industry presence.
Objective
Modernized Look & Feel
Reinforce Bigtincan's industry leadership by updating its visual identity to reflect its visionary reputation while maintaining brand recognition.
Process
Collaborative Effort
Bigtincan engaged with a branding agency to kick off the refresh. Our internal design team then used the initial components as inspiration to build out a full set of guidelines as well as strategic design resources.
Solution
Visual Identity System
A set of design guidelines with accompanying templates, libraries, and frameworks that enable easy application of the brand by designers and non-designers alike.
The Basics
Hero Graphics
Sub-Brands
Brand in Action
Implementation
Phased Approach
We rolled out the refresh in a phased approach to align with our business needs and resourcing, starting with the agency updating our website and our internal team deploying an employee toolkit.
Other Projects
Bigtincan Investor Product & Tech DayEvent • Product & Investor Comms
Environmental Defense Fund TED TalkEvent • Presentation
SeaGen Multi-Location Collaboration PlaybookCorporate Comms • Presentation
Center for the Heart Visual Identity BasicsVisual Identity • NPO Comms
Bigtincan Platform DiagramInfo Visualization • Product Comms
Bigtincan Virtual Sales RoomXR Experience • Corporate & Product Comms
Hershey Corporate Responsibility ReportCorporate Comms • Editorial Design
Bigtincan Interactive Learning AR GameXR Experience • Corporate Comms
Bigtincan Sales Kickoff EventsEvent • Corporate Comms • XR Experience
Assorted Presentation ProjectsCorporate Comms • Info Viz • Presentation Design
The VaultAssorted older projects, just for fun